Why Sony will not use 2K-displays in smartphones?

Posted on Sep 13 2014 - 10:18am by Huzoor Bux
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Sony Xperia Z3
A few days ago at the Berlin International Consumer Electronics Show called IFA held a presentation of the new devices of Sony. New products was enough: Japanese engineers showed smart watches, compact plates and even a few smartografov. Whatever it was, the focus was the new flagship smartphone Xperia Z3. His performance is enviable: it’s 3 GB of RAM, and a 20.7-megapixel camera and a quad-core processor. However, the resolution of the display is still equal to 1920 x 1080 pixels. How can we explain this decision, and why the government is not Sony plans to increase this figure in the future? Let’s find out.

Share the vision of the situation decided to director of marketing line Xperia, interviews with whom graciously shared our foreign colleagues from PocketNow . According to a spokesman for the company’s management, neglect buildup resolution devices of this size, it was decided, for three reasons.

Sony Xperia Z3

First of all, we are talking about the absence of significant advantages. A company representative sure to see the difference between Full-HD- and 2K-resolution on a five-inch smartphone is difficult, but because the game is not worth the candle. Whether business tablets with screens larger than 8 inches – in this case, Sony is ready to increase the density of pixels.

The second reason which sounds a bit strange. Guide Japanese manufacturer believes that current technology provides Triluminous due brightness and color saturation. In other words, users do not even think about improving the displays – they are all so happy. Quite non-standard argument, given that the main feature of the 2K-resolution displays yet, and not, for example, good visibility in direct sunlight, right?

Sony Xperia Z3 colors

Argue with the last argument will not succeed if they wanted to. Displays with a resolution of 2560 x 1440 pixels more actively consume battery power compared to the previous generation. However, some companies have already started to work on a solution to this problem. For example, the autonomy of the recently introduced Galaxy Note, with the main features of which we already know , is an extremely good level.

A similar argument enough for you? And is there a need for the implementation of 2K-displays in mobile devices? Tell us about it in the comments.