With advent of smartphones and improving internet penetration come great affinity for downloading apps. Just take India for an example.Â
Indians are showing an increasingly growing interest in trying out different apps. And in 2016, they left everyone behind.Â
India surpassed the United States and Brazil last year to become the country that downloaded the most apps from the Google Play store, according to analytics firm App Annie. Indians also topped the chart for most time spent using Android apps.Â
India is already the second largest internet and smartphone market. More than 260 million people in the country have a smartphone, according to research firm Counterpoint, which also reckons that almost 94 percent of all smartphones shipped in the country run on Android.
With more than a billion people in the country, the vast majority is yet to come online and use a smartphone. App Annie believes the same. “Indiaâs phenomenal progress over the past two years is even more impressive when considering its potential for further gains,” it suggests app developers.
In its findings, App Annie notes that gaming apps and services are driving the majority of app store revenue. Shopping apps also gained momentum, and video streaming services are quickly winning new customers.Â