Prince Land A Complete Family Gala Held at Gulshan-e-Iqbal Park Lahore

Posted on Nov 10 2015 - 9:28am by Huzoor Bux

PAKISTAN, Lahore, 10th November 2015: Prince Biscuits, a leading sandwich biscuit brand of Continental Biscuits Ltd., continues to sponsor Prince Land in its fourth installment held at Gulshan-e-Iqbal Park, Iqbal Town Lahore.

Prince Land Lahore Jugglars at prince land lahore Prince Mascots at Prince Land lahore

Held at Gulshan-e-Iqbal Park this weekend Prince Land was a complete family festival with a variety of stalls and recreational activities for children. It was an effort by the Prince Brand team to provide entertainment for kids and their families.

A large number of families were seen at the event enjoying the festivities. Activities included but were not limited to jumping castles, photo booths, jugglers, mascots, live music and much more.

Speaking at the initiative, Marketing Manager Continental Biscuits Limited, Ather Baghpatee said: “After the successful execution of Prince Land in Hyderabad, Karachi and Multan we are excited to bring this event to Lahore. Maintaining the ritual of providing a complete family recreation Prince Land Lahore witnessed a huge footfall at the event. As per our expectations the fourth installment of Prince Land was as amazing as previous events, Prince Lovers have shown their immense love to this initiative .We are hopeful and expecting the same response in Islamabad and Faisalabad as well”.

After the success of Prince Land in Multan, Karachi, Hyderabad and Lahore Prince Biscuits is determined to continue supporting such initiatives to provide a healthy environment for kids filled with fun activities. In the future the event is scheduled to be held in Islamabad and Faisalabad.

About CBL

Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Generale Biscuits of France which later became a part of Group Danone, the French food giants. In the year 2007 Danone sold their biscuits category and LU brand mark to Kraft Foods of USA. For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU. CBL has an array of products which are pre-eminent in the branded biscuit business both in Pakistan and abroad. CBL also manufactures and markets Mondelez’s global strategic brands like TUC and Prince and has already acquired a market leadership position in those sub-segments. Its unrivalled portfolio of brands has been meeting consumer needs for well over two decades and also includes such favorites as Tiger, Candi, Gala, Wheatable and Bakeri. CBL produces some of the best known crackers, cream variants, plain and ingredient-based biscuits in the country.