For iPhone subscribers, Google Maps is back. The revamped app, last week launched , is being downloaded in the 10s of millions. As a result, iOS6 activations are on the top. And Apple finally has the breathing room it needs to overhaul its much maligned Maps app, the default on the platform.
But just how much of a hill does Apple still have to climb in order to compete? Quite a steep 1. It is 3 times more likely to lead you on a wild goose chase than its rival, according to a study provided exclusively to Mashable.
To test how Maps stacks up against Google’s (and Bing’s) offerings, the online workforce company CrowdFlower picked a random 1,000 business listings in the U.S., and another 100 in the U.K. For each listing, the company was looking for two things: whether you could find it on each of the 3 mapping services, and if so, whether the results were accurate.