House-hunting Through Social Media in Pakistan
Pakistan’s biggest property portal delves deeper into the property needs of the real estate customer.
LAHORE, 21 OCTOBER, 2014: Hands down every one of us is a witness of the technology boom in Pakistan. Talking about the real estate industry, it is also moving from offline to online with portals such as Lamudi ensuring that the transition is smooth for potential customers and agents.
The digital overview of Pakistan also supports this increasing internet penetration in the country and how it is switching online. Currently there are more than 30 million internet users and 15 million smartphone users. According to, “We are Social”, a UK based agency and social media has around 12.8 million monthly users.
All of this points to the changing profiles of house-hunters in Pakistan who want to access real estate platforms on the go. They want to be able to be on the way to work and look for a house, or sit comfortable in a cafe, double-checking available properties whilst they wait for friends.
Looking at the data mined from Lamudi.pk’s website and social media pages, it highlights the demand of two bedroom accommodation, out of which 44% are from Lahore and 24% from Karachi. What is interesting to note here is the sheer number of such customer enquiries coming from the Facebook page.
This points to the fact that the Pakistani population who are looking to buy, rent, or sell property want to communicate with a brand through the quickest way possible – social media.
SaadArshed, Country Director of Lamudi.pk states: “The trend towards customer enquiries from the social media pages, provide more support for our business model that more and more people are shifting online.
Moreover, with the addition of 3G & 4G internet services, stronger foreign direct investment, and a larger emphasis on the real estate market from the local government, and support from real estate portals like Lamudi, more and more Pakistani’s are investing in property.”
Launched in 2013, Lamudi is a global property portal focusing exclusively on emerging markets. The fast-growing platform is currently available in 28 countries in Asia, the Middle East, Africa and Latin America, with more than 600,000 real estate listings across its global network. The leading real estate marketplace offers sellers, buyers, landlords and renters a secure and easy-to-use platform to find or list properties online. For more information, please visit www.lamudi.pk
About Asia Pacific Internet Group (APIG)
The Asia Pacific Internet Group (APACIG), a joint venture of Rocket Internet and Ooredoo, is the leading internet platform in Asia, supporting some of the top internet companies in the region. Founded by Rocket Internet in 2014, the APACIG’s mission is to promote innovation and entrepreneurship throughout Asia Pacific, as well as to support the development of a vibrant online culture. The APACIG’s network currently consists of 10 companies, operating in 15 countries.