Austrian based premium energy drink EPIC Energy, which was launched in Pakistan by Grenade Energy Ltd UK recently, is enjoying great success amongst its target market. The high-end premium energy drink can often be spotted being consumed by guests at various high end events ranging from art exhibitions to luxury brand launches across the country. Most recently, the brand was seen at the coveted Telenor Bridal Couture Week 2015 [#TBCW2015] held in Karachi. Models, designers and the crew members of HUM TV were kept energized during the exciting rush that was taking place backstage.
EPIC Energy has also gained a lot of popularity with the Pakistani youth. To help keep up with their hectic lifestyles, EPIC Energy provides the perfect combination of refined taste with vitamins that aid in energizing and getting rid of tiredness. The re-sealable can in particular has turned out to be extremely popular, as it helps control the amount of the drink consumed. Since this means that the consumers don’t necessarily have to finish the entire can in one go, EPIC Energy is also ideal for individuals who are health conscious who prefer having beverages in moderate amounts.
Speaking specifically about the experience of partnering with the HUM network for Telenor Bridal Couture Week, CEO of EPIC Energy Omair Mateen said “The positive comments that we received with regards to the taste of EPIC Energy at the Telenor Bridal Couture Week were very encouraging. Since everyone was on the go and needed to be energized from time to time, Epic Energy Drink proved the be the ideal beverage which refreshed them and was convenient for them to carry it freely and drink responsibly with the re-sealable can. The sleek matt cans were appreciated by the fashion enthusiasts too.
The overall experience has encouraged us to participate and serve our consumers in future events like these and we would like to thank Pitch Media Inc., HUM Network and Production 021 team for letting us energize the backstage with Epic Energy Drinks”.