Dawlance launches its official online store in collaboration with Daraz.pk
Pakistan’s No. 1 home appliance brand now available for delivery at your doorstep
Karachi, November 12, 2014: Dawlance, the No. 1 Home appliance brand of Pakistan recently entered into a partnership with Daraz.pk to launch an online store and facilitate a growing interest in e-commerce. Under the terms of the partnership, Dawlance will have a dedicated ‘webstore’ on Daraz.pk, which can be accessed at www.daraz.pk/dawlance.
Dawlance offers a wide range of reliable and innovative home appliances including refrigerators, freezers, air conditioners, microwave ovens and washing machines maintaining standards of reliability and efficiency which is why they have been whole-heartedly embraced by the Pakistani consumer since the past 34 years. Increasing innovation and impeccable design is at the cornerstone of Dawlance’s corporate ethos, which is reflected in their new models of various home appliance products. With this collaboration, online shoppers can comfortably browse through all available products, and select the one that best suits their needs. After confirming their order, the product will be delivered to the customer’s address and will come with official warranty.
Commenting on the collaboration, Farees Shah, co-founder Daraz.pk said “Our partnership with Dawlance reflects a new and exciting time for Daraz.pk, as we continue our rapid transformation to a complete lifestyle e-tailer. We are dedicated towards offering our customers a wide product-suite and our agreement with Dawlance is a further testament to this promise.”
Marketing Insights Manager for Dawlance, Asad Noman stated that “Dawlance has always looked into providing reliable solutions to Pakistani homemakers. With the growing awareness of online trade and the evolving world of e-commerce, Dawlance is proud to take this initiative by making Dawlance’s appliances available at customers’ doorstep with just a click. Our partnership with Daraz.pk is a sign of how aggressively we map our customers’ needs and basis this partnership, we are certain of further building customer’s trust on Dawlance”.
Incorporated in 2012, Daraz.pk is an online shopping portal featuring apparel, accessories, shoes and beauty products for both men and women, as well as a wide variety of electronics. Daraz.pk currently offers a portfolio of over 400 brands and 15,000 products and hosts 1.2 million unique visitors to its website every month. Headquartered in Karachi, it delivers both internationally as well as across 200 cities and towns in Pakistan. Daraz.pk is part of the Asia Pacific Internet Group (APACIG) which supports some of the leading internet companies in the region. Founded by Rocket Internet in 2014, the APACIG’s mission is to promote innovation and entrepreneurship throughout Asia and the Pacific and to support the development of a vibrant online culture. APACIG’s network currently consists of 10 companies, which are operating in 15 countries.
For further information please contact:
Zain Ul Abideen Account Executive Xenith Public Relations (Pvt.) Limited 0321-8709492