Google+ will be a long, difficult battle for the search giant. But converting brands pages to Google+ will be much easier if Google+ is able to solve advertisers’ biggest problems with Facebook, paid search inefficiencies and limited customization.
Advertisement Companies can’t track post-click engagement of non-Facebook ads driving to Facebook, and that’s a huge disadvantage in qualifying traffic and uncovering valuable user insights. Without such information, we can only guess whether media dollars are being well spent.
Google is going to launch brand pages. Here are four reasons why marketers are right to be excited and why Google+ brand pages will provide a better branded experience than Facebook.