Finnish IoT device startup The Button Corporation has launched a lower cost version of its Internet-connected button (aka, bttn), aiming to expand its appeal to US small businesses.
The idea for bttn is to offer businesses a versatile hardware interface to support customers actions such as accepting orders/re-orders or messages.
Pricing for the new bttn starts at $2 per month (the previously lowest subscription fee was $7.90) â which covers the cost of the hardware plus the startupâs cloud service which enables users to configure the actions that will be triggered when the bttn is pressed.
The cloud service supports HTTP(S), RSS, OpenHome, IFTTT, Zapier, Icontrol, Twitter, Facebook, Email, andÂ SMS messaging. Thereâs also an openÂ REST APIÂ to support integrating bttns with other third partyÂ platforms.
On the connectivity front, the IoT device usesÂ Sigfoxâs network â soÂ usage is limited to the 28 countries that currently covers.
And while bttns were previously available in the US they were âmainlyâ relying onÂ GSM connectivity. âWe just received the Sigfox Ready certification to the US last month,â notes a spokesperson.
The startup says its main customer segments for the IoT device plus subscription service are ecommerce, transportation and logistics, oil & gas, business services, real-estate and property management, process industry, hospitality and elderly care. It says itâs shipped a âbut under 50,000â bttns at this point.
Last summer itÂ released a smaller version of the bttn, and added support for a long press to expand the potential functionality. Â In fall it also launched a re-order bttn, targeting ecommerce users of the Magento platform.
The original bttn launched for pre-order back in May 2014, initially with more of a consumer focus.