Apple’s iTunes Radio might be simply the start of the corporate’s streaming music plans. In line with Billboard, Apple is mulling an n-demand streaming service that may let individuals listen to particular tracks while not buying them, all as part of a subscription the likes of Spotify. Citing sources, Billboard adds that the corporate is additionally considering the creation of an iTunes app for Android phones, something that would mark a dramatic departure to the way Apple’s developed its mobile software for the past 6 years.
As it stands, Apple’s iTunes Radio could be a free, ad-supported service that lets individuals create stations based on songs, artists, or genres. Apple’s conjointly curated it with celebrity DJs, and around new album releases. Users will take away the ads if they pay money for Apple’s iTunes Match service, that costs $24.99 a year, though they still have to shop for individual songs for full worth through iTunes. Billboard describes the talks between Apple and record labels concerning the prospects of a paid streaming service as “early.”
Late Apple co-founder Steve Jobs famously dismissed the thought of bringing iTunes to Windows, and later Android as it gained popularity. Jobs was quoted in Walter Isaacon’s biography saying he didn’t “see an advantage of putting our own music app on Android, except to make users happy,” adding that “I don’t want to make Android users happy.” Current CEO Tim Cook has treaded a decidedly different line, saying the company had “no religious issues” porting its software over.
Billboard’s report follows one from The Los Angeles Times last week, claiming Apple was pursuing a number of exclusive album releases to drum up digital sales, and replicate the success of Beyonce’s recent surprise album, which was was the fastest-selling album on iTunes. In the backdrop are declining album and individual track sales, which according to Nielsen SoundScan, were were down 13 and 11 percent respectively within the US for the primary eight weeks of the year.
iTunes Radio was a reaction to a growing crop of streaming music startups, which supply a combine of free-to-play stations like Slacker and Pandora, to on-demand services like Spotify, Rdio, and Beats. Apple’s used the service to push folks to shop for full versions of the songs from iTunes, though iTunes Radio has been restricted to the US, and solely recently Australia.