Apple may have sold more than 500,000 iPad 2 tablets as consumer demand left retailers bereft of the device on its debut weekend, even as rival computer makers ready more than 100 would-be competitors.
Piper Jaffray and Deutsche Bank analysts said Apple may have sold half of a million units. Other estimates ran higher, with Ticonderoga Securities and Wedbush Morgan Securities saying Cupertino-based Apple may have sold closer to 1 million units of the iPad 2.
Stores run by Apple, Target and Best Buy sold out, analysts said, while online orders via Apple’s site are taking up to a month for delivery, up from less than a week. IPad purchasing was unhindered by the competing tablets on sale or in development from more than 60 rivals including Motorola Mobility. Apple sold more than 300,000 units of the first iPad in 24 hours after its April debut.
“IPads are sold out across virtually all channels,” Piper Jaffray’s Gene Munster said Sunday. “We were unable to find any availability.”
Munster said Apple will probably surpass his early prediction that 5.5 million iPads would be sold this quarter, which ends this month. Munster, based in Minneapolis, said that 70 percent of the customers surveyed by his team were first-time iPad buyers, signaling Apple is expanding its user base.
Apple shares rose $1.57 to $353.56 Monday in Nasdaq trading. The shares have climbed 9.6 percent this year.
Apple may have sold three times as many
iPad 2s in the debut as the first iPad, according to Trip Chowdhry, an analyst with Global Equities Research. All of the Best Buy stores his team surveyed sold out of the iPad in four minutes, he wrote.
The new model, which comes in white and black, is lighter, thinner, includes a more powerful processor and has front and rear cameras. It ranges in price from $499 for a base model to $829 for the top-of-the-line version.
Materials used in the iPad 2 cost about $326.60, according to research firm IHS ISuppli, which based its analysis on a version that has 32 gigabytes of memory and works with the mobile phone standard know as global system for mobile communications. That’s up from $320 for the earlier model.
Apple expanded the number of retail outlets where the device was available, including 236 retails stores in the U.S. and thousands of AT&T, Verizon, Best Buy, Wal-Mart Stores, and Target stores.
“Demand for the next-generation iPad has been amazing and we are working hard to get iPad 2 into the hands of every customer who wants one as quickly as possible,” said Trudy Muller, a spokeswoman for Apple. The company hasn’t issued a first-weekend sales figure for the iPad 2.
Apple similarly didn’t have enough of the iPhone 4 in the days after its June introduction.
Through December, Apple had sold 14.8 million iPads, generating $9.6 billion in sales, making it one of the fastest-selling consumer-electronic devices in history.
Rivals including Motorola Mobility, Samsung Electronics, Research In Motion and Hewlett-Packard are introducing tablet computers to compete with the iPad. Overall, there are 102 tablets from 64 makers either on sale or in development, according to consulting firm PRTM in Waltham, Mass.
Mark Moskowitz, an analyst at JPMorgan & Chase said the success of the iPad bodes ill for rival devices. Samsung and Motorola Mobility have had “disappointing” results drawing customers, a trend he expects to continue for other rivals.